Meet the team

Meet the team

Bianca Peters

Bianca Peters is the founding partner of 360º of Innovation. She has a deep passion for creating sustainable opportunities for islands and has vast experience in guiding high-level organizations towards more resilience. She worked in both the public and private sectors of many islands across the world.

For six years she was the senior advisor to the Prime Minister of Aruba on innovation and sustainable development. Together with her professional and multidisciplinary team, she now guides governments and companies on islands to make their organizations ‘future-proof’. She works from the perspective to create impact and therefore set up programs for Strategic Planning Processes and Sustainable Business Models. They are based on scientific research and pragmatic experiences and are linked to the Sustainable Development Goals of the UN. She is also part of the steering committee of the UN Local 2030 Island Network.
Bianca has a background in Strategic Management, Occupational Psychology and Facility Management.

This enables her to oversee the consequences of big choices towards sustainable development and to further comprehend how people can transition to a sustainable life style and put ideas into action. Her whole life she has traveled to all corners of the world to learn and understand more about cultures, people, nature, sustainable values, indigenous wisdom and sustainable development.
With 360o of Innovation she works at the intersection of social, technical and economic innovation in all fields and levels of island societies. With a hands-on mentality she guides people and organizations through transformational processes and projects towards real change.

Her motto?
Dream, Dare, Do, Share!

Elton Arends

Basically raised in his father’s offset printing company, from a young age Elton was exposed to creative works. Creativity is his second nature and it is no wonder he graduated in the US with a degree in Advertising Design.

Elton has over 20 years of experience in the advertising and design field. After working for and owning his own agencies in Aruba, he went back to study Communications in The Netherlands and worked as a creative & art director for an agency in Rotterdam and Baarn. Returning to Aruba, he was hired as a communication specialist by the Aruban Government to be part of their ‘think tank’ team, which later became the Bureau of Innovation.

He is an entrepreneur and inventor director at canal 90FM and he has chaired boards of TEDx Aruba and co-founded 360º of Innovation Foundation.

His motto of him?
Design changes everything!

Nathalie Rietman

Nathalie is very passioned when it comes to ‘change for the better’ and ‘making things happen’. As project manager for 360º of Innovation she managed different projects to make Aruba and other islands more sustainable.

During her study at Wageningen University and Research Centre she did her thesis in Colombia, and she came up with the idea of starting a foundation for street kids. In 2007 she started her own primary school in the slums of Cartagena. It was a very successful project; over a 100 students went to her school. After ten years she decided to leave the school. The school is still up and running with the help of the local community.

Her love for charity and the Caribbean region made her apply for a job at the Red Cross Aruba at the beginning of 2018. Here she worked with the Venezuelan refugees, did a project for the elderly, and assisted in the opening of the first hospice in Aruba.

Since the beginning of 2019 she works for 360º of Innovation and managed and assisted with different projects, like Happy to Give Back on Aruba, SMILE in Sint Maarten and various other projects of 360º of Innovation. Besides that, she supports the director where necessary.

She is a project manager in heart and soul. She likes to organize and switches quickly from one language to the other. Her fluent English, Spanish, Dutch and understanding of Papiamento helps her to communicate with all kinds of people and she knows how to build bridges.


Her motto?
“I am a bold and powerful woman with authentic connecting magic!”

Esther Broeksema

Esther’s journey exemplifies the 360º of Innovation approach. After studying communications in the Netherlands, she returned to Aruba to establish her own business and develop training programs focused on communication and service excellence. Collaborating with the government and tourism industry, Esther designed the only authorized local certification program, certifying over 9,000 participants. She facilitated trade missions and organized international events to promote resilient and sustainable economic development. 

Leading the Aruba Excellence Foundation, Esther transformed it into a 21st-century learning center. Her passion for innovation drives her to collaborate globally and create positive change in communities.

In summary, Esther’s journey reflects the 360º of Innovation mindset through her business ventures, training programs, collaborations, and leadership, all aimed at fostering innovation and excellence.

Her motto?
“Follow your soul, it knows the way”

 
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